It’s a popular stereotype that eating leafy organic greens and washing them down with a recycled container of kombucha may be considered to be a typical meal for Californian hippies. But, the “earthy” folks on the West Coast are not the only people in the country who are interested in eating organic foods, at least not anymore.
The Campbell Soup Company along with Sperling’s Best Places commissioned a new study that analyzed the top cities in America with the largest amount of organic-eating citizens. The list was narrowed down to the top 10 cities.
The results of the study revealed that the consumption of organic foods is rising as a priority all across the nation. In a 2013 Gallup study reported that 45% of Americans are actively looking for organic foods. The same study also showed that the city residents (as opposed to the residents of rural areas) and residents of the West Coast are the citizens who are most likely to follow diets that include organic foods.
According the study conducted by Campbell Soup Company and Sperling’s Best Company, the top 10 American cities most obsessed with organic eating are (in alphabetical order):
- Austin, Texas
- Boston, Massachusetts
- Minneapolis, Minnesota
- Philadelphia, Pennsylvania
- Portland, Oregon
- Providence, Rhode Island
- Sacramento, California
- San Francisco, California
- Seattle, Washington
- Washington, D.C.
The investigators combined their original research and findings with the existing data and research surrounding this topic in order to discover what the most popular cities were for the consumption of organic foods. They based this data on the metrics related to the preferences of consumers for organic food. On the Sperling’s Best Places internet website, a poll that was conducted yielding 6500 responses in 3 days from poll participants all over the U.S. was included. And, the Yelp results for “Organic Restaurants” and “Organic Grocery Stores,” CSAs (Community Supported Agriculture groups), and the purchasing habits of consumers at grocery stores were all also included.
What does “organic” mean, exactly, besides more pricey? The definition of organic, as per the USDA NOP (National Organic Program), means food that has been produced by farmers who emphasize the utilization of renewable resources as well as the conservation of water and soil in order to enhance the quality of the environment for future generations. 100% organic meats, eggs, dairy products and poultry are all produced by animals that are not fed any antibiotics or growth hormones. Organic produce is produce that is grown without the use of any conventional pesticides nor any fertilizers containing synthetic ingredients.
Before any product can be labeled as “organic,” it must be reviewed by USDA National Organic certifying agents. They inspect the farms where the organic food is grown and make sure the farmers are abiding by the necessary rules required to meet the organic standards of the USDA.
The market reflects the rising interest of Americans when it comes to eating organic. In 2013, Target launched “Simply Balanced,” its own grocery wellness brand, with 40% of its products being organic. Also, Campbell’s has recently launched an organic soup line and even dogs in America have pesticide-free options.